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Ronan & Erwan Bouroullec Break Tradition with AIM Light

AIM, the latest design from Ronan and Erwan Bouroullec for FLOS, defies all convention when it comes to positioning your ceiling light. Instead of hanging your light source dead center in your room, AIM breaks tradition because it can be positioned wherever you like, and with as many fixtures as you like.

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Available as a hard wire fixture or with a regular plug that goes in the wall, the lamps are suspended via long cables that you can swag into a chaotic (or neatly drooped) maze of wires, creating a completely unique fixture specific to your room.

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The cables are just as important aesthetically as the design of the shades themselves. You control the height the light hangs at and the lamp naturally positions itself in the space.

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AIM comes in both black and white.

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Photo by Philippe Jarrigeon

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.