Interview with Moray Callum, Executive Director of Design at Ford
Lately, Ford’s focus has been on technology. The Ford SYNC™ is a fully integrated, voice-activated in-car communications and entertainment system that works with most Bluetooth-enabled mobile phones and digital media players. They also just introduced the innovative MyFord Touch driver connect technology, which has received a Popular Mechanics’ Editor’s Choice award and CNET’s “Best of CES” at the 2010 International CES. Everywhere I look, I hear about what Ford is doing. And, to be honest, they are one of the friendliest brands out there when it comes to bloggers. Very refreshing.

Moray Callum (left) and Scott Monty (right) talking design online.
Moray Callum is Executive Director, Ford Americas Design. And I’m sure you’re wondering why I am chatting with him. Well, we don’t talk much about cars here and I thought it would be a good way to bring some more diversity into our technology category. Plus, I’m always interested to know a) where car designers get their inspiration, b) where cars are headed in terms of design and function, and c) when do we get our hovercrafts? OK, I didn’t ask that last one. But I did get on the phone with Mr. Callum to talk design. This guy’s a big fish: he has overall responsibility for the design of all cars and trucks designed in Ford’s North and South America studios, and he also will guide the design of Lincoln and Mercury products. Callum joined Ford in 1995 from Mazda, and he’s also worked with Chrysler Corp. UK, Peugeot-Citroen PSA, and Ghia Spa (he’s from the UK).






















