Alex Cornell in main art  Category

What would it look like if the color experts at Pantone were to all of a sudden start selling tongue scrapers — or ‘Palette Cleansers’? This project imagines what would happen if color standardization became a thing of the past for Pantone and they decided to move into the far more lucrative world of oral hygiene. Each color chip is filled with hilarious information regarding the new products, as well as a staggering amount of marketing material aimed at enticing users to buy the new product line. The aim was not simply to copy the existing visual style and identity, but rather to predict how Pantone might evolve to incorporate the new product line as part of a brand extension.

In LOVE!