The Brabant Quarter-Hour watch, designed by Dutch designer Coen van Ham of COEN! design agency, was inspired by the relaxed lifestyle of North Brabant, The Netherlands.

Coen explains that the idea of this quarter hour isn’t about being late, it’s about extending a courtesy to people to give them the time they deserve to show up. The design of the watch highlights this quarter hour with a red quarter hand that moves along a big black hand.

Photo courtesy of COEN! | Roy van de Meulengraaf