Coach brand hired NY-based OMA to design their brand new flagship store in Tokyo, Japan. Taking up the first two floors of the building, the store has a prominent corner location so the facade was key to the design.

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

The facade is made up of 210 stacked display boxes that run horizontal and vertical to form a herringbone pattern. The boxes will be used to showcase the Coach merchandise, making the goods part of the facade as well.

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

It almost looks like a game of Tetris!

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Each window panel frames a separate view of the outside.

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

OMA also designed the central staircase with its “floating” tower of display cases.

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

105 acrylic display units encase the stairs helping to draw the customers to the upper level.

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Building the displays into the exterior walls and around the central point of the space keeps the customers surrounded by merchandise, while at the same time keeping the floor clear.

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Coach Flagship Store in Tokyo by OMA in interior design architecture  Category

Photos by Iwan Baan.