Twin brothers Richard and Antony Joseph founded their London-based brand Joseph Joseph in 2003 and have been busy bringing sex appeal to kitchen utensils ever since.

Specializing in contemporary kitchenware, Joseph Joseph is now internationally recognized for producing some of the most stylish and technically innovative products available, and has become one of the fastest growing companies in the worldwide housewares market.

The brothers’ main aim is to “tie up the loose ends” that a simple utensil has neglected by only partially solving a problem. Richard and Antony spend hours in the office kitchen looking for these loose ends and –- through testing complete sets of kitchen utensils and appliances -– have generated fresh problem-solving ideas and created new products that always fit their four rules of thumb: innovation, functionality, long life and good looks.

Their unique ability to match form and function has earned them global recognition for their multi-award-winning designs.

Here are five things that Richard Joseph feels are iconic, inspirational designs…

1. Dieter Rams’ 10 Principles of Good Design
This is an essential design code for any product or industrial designer. If you want to know what good design is all about, it’s contained in these 10 principles.

2. Dyson vacuum cleaners
I started my design career working for Dyson and learnt the importance of high quality, innovative design.

3. Concorde
This has to be in every man’s top five. Engineering brilliance. An iconic design object whose form truly followed function. Unfortunately I never got to fly on Concorde so had to admire from afar.

4. Apple
Maybe an obvious choice but their focus on innovative product design is pushing consumer electronics to new levels and leaving the competition to play catch-up. They also give the consumer products that are intuitive and fun to use.

5.  Any furniture by Charles and Ray Eames
Iconic design after iconic design. They had the ability to create timeless classics that are as popular today as they were when they designed them back in the 1950’s.