Todd Bracher is founder of Todd Bracher Studio, is a Designer and Educator currently based in New York City after ten years working in Copenhagen, Milan, Paris and London. His works have been curated by some of the most prestigious brands around the world from furniture design and table top, to interiors and architecture. His work has been included in major exhibitions around the world and has been pinned as “America’s next Great Designer” by the NY Daily News among being named Designer of the Year in 2008. His experience ranges from working independently, heading Tom Dixon’s London design studio, acting as Professor of Design at L’ESAD in Reims France, to cofounding of the experimental collaboration ‘to22’, to most recently his appointment as Creative Director of the global luxury brand Georg Jensen.
Todd is sharing five places he has lived and worked and what he learned about design from each of those locations.
Georg Jensen Henning Koppel pitcher and Hans Wegner Ox chair
1. Denmark: Quality
Where I learned to take craft and quality to its highest level. No detail to be overlooked as respect for the craft and the end user are equal.
Enzo Mari Animali puzzle and Castiglioni stool
2. Italy: Poetry
Where ideas are as just sa important as the body, to have something to say that has meaning.
Bouroullec Lighthouse lamp and Laguiole knife/wine opener
3. France: Elegance
To make design natural, honest, simple. It is not about technology but consideration and thoughtfulness.
Tom Dixon’s Plyon chair and Ron Arad’s Big Easy
4. UK: Individuality
There is where I leaned to do design that is uniquely me… this is what will differentiate me, make me desirable for a company and lastly satisfy me.
Herman Miller Aeron chair, Google logo and Macbook Air
5. USA: Market
Where I learn every day how to bring design together with commerce. The business end of what we do… not only creating work with meaning and beauty but also with intent to grow business.
Todd Bracher photo by Seth Smoot.