When I think of wool felt rugs, for some reason I picture boring, flat solid-color rugs made of a simple sheet of felt, but San Francisco-based company Peace Industry has totally changed my perception.

They have created a line of gorgeous rugs made of 100% lambs wool and woven using traditional methods by Turkish artisans, but with contemporary patterns. Not only are the patterns great, but they look textured and thick.

Hive

Hive

Matrix

Matrix

Fuller

Fuller

Eggshell

Eggshell

Eggshell

Eggshell

Teepee

Teepee

Pixel

Pixel

Screen

Screen

You can see these beautiful felt rugs for yourself at Dwell on Design in booth #1621.