
Heera Jeong is a South Korean designer whose works draws inspiration from both nature and graphic design. As a graphic designer as well as a space and product designer, Heera has been able to merge all three specialties in her designs.

Zi-Ut Chair
This is basic dining chair design inspired by the Korean letter shape called “Zi-Ut.” It has special arm shape that contrasts nicely with its straight line structure.

Ivy Rug
The Ivy Rug blurs the boundary between inside and outside in any place.

Strong Arm
This is a floor lamp inspired by the shape of a man’s muscle and the top resembles a man’s hat.

Strap Table
A tea table inspired by strappy summer shoes.























Emily Fitzhugh on 12.15.2010 at 18:57 PM
Amazing work. The textiles and the simplicity of the pieces is so wonderful. Great find.
Heera Jeong on 12.17.2010 at 03:46 AM
Hi Emily
Thank you for your interest ^^
romeo on 12.16.2010 at 19:51 PM
Bravo Heera! the chair is a master piece.You have a lot of talent.I am very impressed.
Romeo
Heera Jeong on 12.17.2010 at 03:41 AM
Thank you Romeo.
Zi-Ut chair collection(table,light..) is coming soon.