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Swedishness

Swedishness is a new online shop that is the source for a curated selection of Swedish things. You can select from hand-picked products from Swedish designers and companies or a Box of Swedishness or Baby Box of Swedishness. You can choose from their box or create your very own box. Swedishness is run by fashion retailer Nina Strömberg and art director Mathias Strömberg.

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.