Now that I’ve been introduced to Mag+ and the fantastic interactive publications that I can download (like Installation magazine), for the final interview in the Mag+ interview series, I thought I’d ask some questions to Matthew Cokeley, Creative Director at Mag+.
Mag+ offers a free InDesign Plug-in that allows anyone that knows InDesign to easily create, layout and publish their own magazine for the iPad or Android tablets. Mag+ premiered on the first iPads in April 2010 with the award winning Popular Science+. With its streamlined production system, powerful backend and feature-rich app framework, Mag+ is ideal for anyone — from magazine and book publishers to catalog marketers and design agencies — wanting to bring beautiful, rich media content to people using this new generation of digital devices.
I wanted to chat with Matt about the product, the market and response to the consumers that insist on holding a paper magazine. Here’s what he has to say:
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While in college doing research for a project, 22-year old New Zealand native Natasha Mead discovered there was a void in the blogging of DIY fashion tutorials inspired by high fashion. Enter Milk… Milk is Mead’s digital concept made exclusively for tablets that will feature six to nine easy-to-follow tutorials in each issue.
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Scott Ritcher launched his now digitally glossy mag, K Composite, back when Macs were used mainly at Kinko’s, rented by the hour, and cameras still involved film. Essentially, it was a photocopied fanzine in which he featured interviews with his friends. While the medium has morphed, Ritcher’s vision remains razor sharp. Today, from his home base in Stockholm, Sweden, this Louisville, Kentucky-born Renaissance guy continues to construct honest portraits of everyday people.
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Extremely colorful and foldable, the cover of German design magazine Novum was inspired by Richard Buckminster Fuller. Created by Hamburg-based agency Paperlux, the geometric cover allows readers to bend and fold the cover any way that they wish. More then 1,000 triangles were die-cut into the surface of the paper – more than 140 die cuts per cover.
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Inge Jacobsen cross-stitches over magazines creating a piece of art. She says, “By using intricate and, at times, painstaking technique such as embroidery, I am disrupting the easy consumption of these images. For example I’m in the process of creating a series made up of covers of Vogue magazine that I cross-stitch into. This process makes the covers very tactile and it creates something that is impossible to reproduce on a large scale because each piece is unique and handmade. I feel I have taken it out of circulation and made it something of my own.”
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Designed by Poland-based designers Malafor, the Klaps seat and magazine holder comes in two pieces between which you sandwich your magazine collection, building it into a seat.
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Flex by Ak47 design holds your firewood in the winter and your beach novels in the summer.
Despite its namesake and although it appears flexible, Flex is made from a sheet of hardened steel. It can be changed into varying shapes through changing a series of connecting screws.
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Studio Manzano recently launched an online store, and in addition, this new magazine rack called Wall Press. Like their other products it is only one sheet of steel cut in a cool way and bent into shape.
This limited edition USB turntable, with its sharp hipster design, was created exclusively for SPIN magazine and comes with a year’s subscription to the print edition.
made in MIMBRE is a Chilean design firm that creates beautiful, modern wicker home furnishings.
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