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41,999 Programmable LEDs Turn the Lexus IS Into a Moving Screen

12.14.16 | By
41,999 Programmable LEDs Turn the Lexus IS Into a Moving Screen

The Lexus LIT is a one-of-kind technological audio-visual experience on wheels – a customized Lexus IS wrapped in 41,999 programmable LEDs engineered to shine attention to the latest song from UK artist Dua Lipa.

Just as an octopus, squid or cuttlefish are capable of dynamically adapting their exterior skin using color-changing cells called chromatophores, the Lexus LIT mimics the color changing capabilities using an enormous array of hand-applied LEDs, the sum capable of pumping out 175,000 lumens of light for an effect not unlike the Disney Main Street Electrical Parade. Each pulsating wave of colorful patterns are synchronized to adapt to music, react to motion, or simply be put into the equivalent of a screen-saver mode for “look at me” attention grabbing display.

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A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way. – Brian Bolain of Lexus

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The Lexus LIT also sports a "gesture mode' that allows LED animations to be controlled using hand motions.

The Lexus LIT also sports a “gesture mode’ that allows LED animations to be controlled using hand motions.

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Considering its very clear danger of being an eye-captivating distraction, don’t expect to see anything like the LIT on the roads any time soon. But other exterior paint technologies like paramagnetic electroluminscent paint hint that one day cars might be easily customizable at the flick of a switch, turning the exterior of vehicles we drive into an outward expression of our fashionable whims on a daily basis.

Credits:

Agency: Team One
Chief Creative Officer: Chris Graves
Executive Creative Director: Alastair Green
Associate Creative Director: Amanda Abrams
Associate Creative Director: Ryan DiDonato
Art Director: Adam Bright
Copywriter: Eric Jorgensen
Senior Producer: Kristen Little
Associate Director, Interactive Production: Chad Bauer
Management Supervisor: Trina Sethi
Group Account Director: Joel Dons
Associate Media Director: Elaine Evangelista
Associate Media Director: Scott Thornton
Media Supervisor: Tiffany Hsu
Media Supervisor: Melissa Lam
Program Manager: Jamie Lau
Project Manager: Laura Schluckebier

Production: Tool
Interactive Director: Aramique
Managing Partner, Digital: Dustin Callif
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Jennifer Baker, Erich Joiner
Director of Digital & Experiential / EP: Chris Neff
Technical Director: Jeff Crouse
Producers: Jennifer Baker, Bill Galusha
Lead Software Developer: Matt Felsen
Front End Programmer: Lars Berg
Lead Designer: Mau Morgo
Sound Designer: Gary Gunn
Jr. Digital Producer: Jean Chang
Fabrication: SCPS Unlimited

Post Production: Team One Multimedia
Executive Content Producer: Bryan Cook
Associate Director Multimedia: Gina Grosso
Editor: Gabe Diaz
Assistant Editor: Brendan Carney
Lead Motion Graphics Artist: Robert Johnston
William McGuigan: Audio Mix / Sound Design

Color: The Mill
Colorist: Derek Hansen
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator: Robert Cohen

Music Video Production

Media Partner: Vevo
Vevo Media Sales: Michelle Gable, Oscar Contreras
Vevo Brand Solutions: Sophia Reichenbach, Rachel McEnerney, Allie Goodchild
Vevo Production: Dave Kalvert
Vevo Talent Relations: Parul Chokshi

Talent
Artist: Dua Lipa
Artist Management: TAP Management
Artist Record Label: Warner Bros. Records
Male Lead: Ansel Elgort

Production: Anonymous Content
Director: Daniel Kaufman
Director’s Representative: Caroline Clayton
Executive Producer: Nina Soriano
Line Producer: Mark Berger

Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.