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Woo Furniture Designs Connect Us With Our Inner Child

If sculptural furniture draws you in you’re going to want to familiarize yourself with Woo. The brand has been doing just that for six years, drawing inspiration from life, exploring the world, and our connection with our inner child. It all results in creative, unique, bright objects that grab your attention and ask for interaction. Recently Woo introduced four products designed by Ukrainian designer Dmitry Kozinenko – two concepts and two models. Let’s dive in!

modern orange armchair on a white background

Play Armchair

A concept at this point, the Play armchair relies on several geometric elements for its shape. Inspired by the ring toss game you likely played as a child, the seating is emotional, sincere, and of course – playful. “Children driven by the desire to win games are unstoppable. It is an incredible feeling when you are totally absorbed by some task and put everything into achieving success. We also can feel that powerful motivation when we work on some exciting task. For me, it is finding new shapes in furniture design,” said Kozinenko.

back of modern dark red armchair on a white background

Play Armchair

side view of modern orange armchair

Play Armchair

two elongated mirrors, one large and one small, on a white background

Full Fill Mirrors

The second concept is the Full Fill mirror, inspired by the one and only Salvador Dalí. The mirror itself almost seems to flow forth from the circular frame, maybe into a different world. The frame/base is covered in furniture upholstery, allowing the mirror to better match a room’s color palette. Full Fill mirror exists in two sizes: a full-length floor mirror and a small wall mirror. The floor mirror also includes a little shelf that’s hidden between the mirror itself and the wall.

elongated mirror on a white background

Full Fill Mirror

two elongated mirrors on a white background

Full Fill Mirrors

two green square poufs of different sizes next to each other on a white background

Drova Poufs

“When I came to visit my parents, who live in a village in Western Ukraine, I noticed how carefully my father puts wood next to the wood stove. Three sticks along, three sticks across, repeated again and again. It makes a perfect stable construction. This simple rhythm looks aesthetic and cozy,” Kozinenko said of his inspiration for the Drova pouf.

Drova is very functional, with a convenient to move shape. Available in both small and medium poufs, it’s constructed of either four or six elements. The various pouf sizes and colors can be combined with each other for some truly creative outcomes.

two dark blue square poufs next to each other on a white background

Drova Poufs

stacked red, orange, and white pouf on a white background

Drova Poufs

red pouf on a white background

Drova Pouf

white pouf on a white background

Drova Pouf

abstract dark grey bench on a white background

Loop Pouf

If you like to interact with furniture, the Loop pouf is for you. What is it? How do you sit on it? Both great questions with no single answer. Its asymmetric shape is eye-catching no matter where it’s placed, but there’s no seat back. The two upholstered round discs sit perpendicular to each other, making the entire experience a game in itself as you explore endless ways to use it.

abstract dark grey bench on a white background

Loop Pouf

abstract dark grey and orange benches on a white background

Loop Poufs

Loop Pouf

To learn more about Woo furniture, visit woo.furniture.

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she's likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.