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Alexander McQueen Rainbow Dress Recreated Using 50,000 Gummi Bears Looks Good Enough to Eat

07.21.12 | By
Alexander McQueen Rainbow Dress Recreated Using 50,000 Gummi Bears Looks Good Enough to Eat

TWELV Magazine, one of the coolest mags out there, pulled a crazy (and mouth-watering) stunt for their debut issue: they recreated Alexander McQueen’s infamous rainbow feather dress out of 50,000 gummi bears. Yes, the tiny chewy candy bears that you can’t stop eating.

Hissa Igarashi and Sayuri Marakumi created the dress using steel wire twisted in the shape of a dress, and then covered in vinyl. Each gummy bear was hand-glued onto the vinyl in a chevron rainbow pattern, taking three weeks to complete. Fitted exactly to MAJOR model Jessica Pitti’s measurements, the dress weighed in at a whopping 220 pounds. I’m sure she wasn’t interested in walking anywhere while wearing it.

The original McQueen dress:

Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.