Bang & Olufsen Celebrates 95 Years With the New Beovision Contour OLED

11.30.20 | By
Bang & Olufsen Celebrates 95 Years With the New Beovision Contour OLED

The newly announced minimalist 48” Beovision Contour is 100% Bang & Olufsen, a sleek piece of technology disguised as furniture designed to be proudly displayed as the centerpiece of a home entertainment center, whether mounted on a wall, placed atop a console or set onto a dedicated floor stand. It also arrives in celebration of the Danish brand’s 95th year designing audio and video gear with unmistakable character.

If there’s anything the Danish manufacturer does it is put on an attractive face. And the Beovision Contour is certainly a good looking set, combining aluminum, oak and fabric in various configurations with equally successfully attractive results (our favorite being a combination of Anthracite and a smoked oak veneer grill).

Those worried the Beovision Contour is all looks and no personality will be relieved to learn class-leading LG OLED GX screen technology resides within (the same panel from our recent tech gift guide), capable of producing 4K resolution pictures graced with those gloriously super-inky blacks only organic light emitting diodes can currently deliver at a reasonable cost.

Each Beovision Contour is crafted and assembled in Bang and Olufsen’s Factory 5 in Struer, Denmark.

The description of “reasonable” here being highly subjective, as this is a $5,600 set and just a 48-inch display at that. But it also arrives with an integrated three-channel and Dolby Atmos sound system, an orchestra of audio componentry combining 11 amplifiers with four 4″ woofer drivers, four 1.5″ mid-range drivers and three 3/4″ tweeter drivers, and handsomely so.

If you’re capable of spending this sort of money on a television, what’s another $375 for an optional limited edition gold tone universal remote made from a single piece of extruded aluminum?

The Beovision Contour is scheduled to arrive in February 2021, with options of  Silver, Black Anthracite and Gold Tone finished aluminum frames paired with a selection of matching fabric covers or wood veneer grill in Light Oak or Smoked Oak.

Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at