Coway x Haily Hills Takes on an Artful Approach to Air Purification
Korean home appliance brand Coway has earned a reputation as one of the more vetted air purifier manufacturers designed for home use, with a stable of models designed to scrub the air of dust and pollutants within rooms across nearly all dimensions. Their design approach ranges from the tastefully unobtrusive to a more furniture-like approach intended to cohabitate with other decorative elements. Coway’s latest air purifier takes the middle road, adorning one of their most capable design-awarded models with some artfully abstract embellishments intended to standout within a room rather than blend in with the help of Korean artist, Haily Hills.
Like its original iteration, the Airmega 250 Art remains the same in dimensions – 18.5 x 19.7 x 8.3 inches – permitting the air purifier’s 3-Stage Filtration System to draw in interior air through its activated carbon filter to remove odors and Green True HEPA filters to capture and inactivate 99.999% of fine dust, such as viruses, bacteria, fungi, and pollen, down to the 0.011 micron.
The Airmega 250 Art’s filtration is rated to clean up to 881 square feet twice every hour, with a CADR (Clean Air Delivery Rate) of 230 for pollen, 249 for smoke, and 261 for dust. The Art edition also retains the original’s very convenient slide out pre-filter, with the entire front accessible for a quick vacuum or to replace the filters out, a design that makes the Airmega 250 one of the easiest air filtration models to maintain.
The vanilla-tier Airmega 250 sold domestically in the United States is offered in a lone champagne beige finish, a design well suited to blend into a room, an effort that earned Coway a 2021 design award. But this new version takes upon a more expressive approach, a limited edition series comprising just 540 total units available, each realized in softly artistic abstractions created in collaboration with Korean artist Haily Hills.
Hills’ portfolio is represented by an affinity for the abstract paired with natural materials as motifs, and similarly the Airmega 250 Art evokes elements of nature in its designs in gentle imagined landscapes of pastels, an intent clearly communicated by each of the designs’ names: Vanilla Sky, Green Breeze, and Pink Pebbles.
“I thought that Coway’s design philosophy – which emphasizes the design of natural materials – would be a meaningful match with the motif of nature in my work,” Hills said. “As the home serves as the healing space from a tough daily life for many people, I hope my artwork will contribute to this healing process.”
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