Winkler + Noah partnered with agency Armando Testa to create a campaign fighting against children’s diabetes. The campaign idea was to demonstrate that children’s diabetes destroys the innocence of children by making them age too quickly due to the invasive therapy they have to go through.
Check out the “making of” photo set here.
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2 Comments
Etuta on 05.01.2011 at 15:23 PM
Well it’s really nice idea, but how it prevents children from getting diabetes? I think that theraphy they have to go through is necessary for them to be healed.
Kaitake on 05.01.2011 at 21:53 PM
Ummm, as a Type 1 Diabetic I think you’ve missed the mark with this campaign! First off, it’s NOT called “children’s diabetes” and secondly, how is making the kids look ugly going to help diabetics gain the funding we need to help research a cure? Nope, I don’t like it. Perhaps a bit more research with the, oh, I dunno, with the DIABETICS might have been in order? :S
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