Dirt Pattern Material: A New Kind of Camouflage
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Stockholm-based creative studio Mair / Wennel turns accidental, everyday spills into a new kind of camouflage. Whether it’s a pen leak, a ketchup blob, a bloody nose, you name it, they show that it doesn’t have to be a tragedy that leads to the discarding of a beloved clothing item.


Using a selection of the most common stains from everyday life, the duo created the artistic camouflage, named Dirt Pattern Material, as a way to hide the spills of the past.


By overlapping the stains, it quickly becomes a work of art. The nature of the design allows for additional “accidents” to happen letting the pattern continue to evolve over time.






Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.