FIL Launches Modern and Minimal Lifestyle Brand

Based in the Aso region of Japan in a small town called Minamioguni, FIL just recently launched as a modern and minimal lifestyle brand that’s based on “fulfilling life, a life that is full.” Their goal is to create furniture, objects, and fragrance products that are environmentally friendly with the hope of preserving the natural landscape of their surrounding area with a minimalist sensibility.

Each product they create utilizes locally grown, high-quality Oguni cedar that is native to the region. The beautiful wood is paired with materials like copper and Nordic fabric to make up the MASS Series collection. Any wood that goes unused has its essential oils extracted from the branches and leaves to create another product, the Lava Potpourri Susano fragrance, which was developed in collaboration with Miya Shinma Parfums of Paris.

Photos by Chani Kim, Yusuke Onitsuka, and Hideki Makiguchi.

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.