Frederik Roijé Designs a New Pet to Hold Your Magazines

02.19.20 | By
Frederik Roijé Designs a New Pet to Hold Your Magazines

Dutch designer Frederik Roijé always manages to put a clever spin on things making you take a closer look at the details. One of his latest designs is no exception. He bypassed all the typical methods of storing reading material and designed a new family member called Paper Pet. The design aims to be a loyal friend by holding all of your magazines and papers right by your side, wherever you need them. Its abstract animal shape veers away from cutesy and lands on modern and functional with a bit of whimsy.

Paper Pet is made in The Netherlands from coated steel in three colors – Dark Grey, White, and Brick Brown – with wool felt disc details.

Want to add a Paper Pet to your family? Check out the Design Milk Shop where you can purchase the Paper Pet in all three colors!

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.