H&M’s COS is Coming to America

H&M has announced that they’re bringing their COS brand to the U.S. If you’re unfamiliar, COS (Collection of Style) is their minimalist line of higher-end fashion that Europe has had the lucky pleasure of enjoying for years. Finally they’ve decided to expand the brand that’s full of timeless classics and modern picks, and let those of us in the States get in on the action. While the price point is definitely higher than H&M, the quality warrants it as the designs are often compared to Marni, Jil Sander, and Celine. Don’t worry though, it’s not just for the ladies – they have men’s and children’s wear as well.

Above: Front Print Dress


Silk Tunic


Oversized Linen Coat


Asymmetric Cotton Top


Structured Skirt


Cotton and Silk Coat


Contrast Panel T-Shirt


Block Colour Sweatshirt

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.