When two of the largest Scandinavian brands team up, you know it’s going to be pretty magical, and probably modular. IKEA and LEGO unveiled their long-awaited collaboration, called BYGGLEK, that cleverly merges storage and play. BYGGLEK (pronounced boog-lee-eck) is a series of storage boxes outfitted with LEGO studs that encourage play and make storage more fun. With both brands being fans of play, they set out to make it easier for daily life where both kids and adults can have fun together without LEGO bricks taking over the entire house.
Two years ago, LEGO wanted to create a new storage system that was fun, which led them to IKEA. IKEA designer Andreas Fredriksson and LEGO Group designer Rasmus Buch Løgstrup joined forces to find a storage solution that worked for the whole family, offering children a creative spot for play and adults a designated home for the bricks to go when not in use. After many prototypes, they landed on three, white storage boxes where a child’s imagination is the only limit. Children can either use the boxes to store their bricks and smaller built pieces, or they can build creations that include the box, from stacking them up to make a multi-level house or a silly monster (see below).
When not in use, the boxes can be displayed on a shelf, much like an IKEA storage box would, without making design-loving parents cringe at child-like decor overtaking their home. They can also be displayed with playful creations attached as colorful pieces of art. At any point, the boxes can be pulled out to continue where play was left off.
In addition to the boxes, a curated set of LEGO bricks will be available to purchase, but all LEGO bricks will work with the new collection.
BYGGLEK will be available as a limited edition collection at IKEA retail stores and online beginning October 1st.