IKEA Breezes in With the FÖRNUFTIG Air Purifier

Noting their ongoing efforts to become the one-stop source for everything home, it seemed like it would only be a matter of time before Sweden’s IKEA would enter into the category of air purifiers. Their newly announced FÖRNUFTIG Air Purifier takes on some of the same styling cues as their previous smart home technology efforts – wireless speakers, roller shades and lighting – with versatile portability and home decor friendly design.

IKEA’s air purifier is fairly compact, a 4”x 18”x 12” design designed to be either placed upon a stand or even wall-mounted. A built-in handle also makes it easy to move around a home as needed. IKEA notes the FÖRNUFTIG is optimized for smaller spaces around 108 square feet, which makes it best equipped to clean interior air in spaces like the home office and bedroom. Noting its portability, it could also be situated in or near the kitchen to “reduce unpleasant odors from smoking and cooking.”

The dual replaceable filter system is rated to filter out airborne particles such as dust and pollen down to PM2.5, with a simple dial control to keep operations refreshingly simple (and in turn, affordable).

FÖRNUFTIG is available in black and white for a rather reasonable $54.99; replacement filters are sold for $9.99 and $5.49, the pair designed to work in tandem to absorb various gaseous pollutants and airborne particles respectively.

Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at