Watch: Design Milk Talks to Giulio Cappellini [VIDEO]

“People need beauty. People need to dream. The idea to sell dreams and not only chairs, tables and sofas, for me is very important.”

This is what Giulio Cappellini, of Italian design company Cappellini, feels about design. We couldn’t agree more, and this statement made us instantly like him.

Thanks to support from Haworth, we traveled to Milan to talk with Cappellini about his pieces for the Haworth Collection, global design, and collaboration with other designers. Here’s what he had to say:

Get a look at some behind the scenes pictures from the shoot:







Jaime Derringer, Founder + Executive Editor of Design Milk, is a Jersey girl living in SoCal. She dreams about funky, artistic jewelry + having enough free time to enjoy some of her favorite things—running, reading, making music, and drawing.