Japanese Design Brand KOYORI Set to Launch in Milan
KOYORI is a new Japanese design brand set to launch during Milan Design Week in June, 2022. KOYORI, which stands for twisted paper cords, is the primary material of Mizuhiki, the durable and decorative paper strings traditionally used in Japan for wrapping gifts, especially on festive and ceremonial occasions.
KOYORI’s corporate identity was led by none other than Jasper Morrison, who serves as the Brand Directing Advisor. The furniture is produced using advanced Japanese manufacturing techniques, with the inaugural collections designed by Ronan & Erwan Bouroullec and GamFratesi.
“While the simplicity and subtle beauty of Japanese products radiate Japanese aesthetics, these are actually a result of the diligence, passion, and devotion of the craftsmen,” says Executive Director, Koda at KOYORI. “Design enthusiasts will appreciate the perfectionism, commitment, and thoughtfulness in the KOYORI range that together render every product unique.”
Photos by Hiroshi Iwasaki and KOYORI.