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Lee Broom Reimagines London Flagship Showroom to Feature Latest Designs

09.28.21 | By
Lee Broom Reimagines London Flagship Showroom to Feature Latest Designs
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Just in time for London Design Festival, British designer Lee Broom reimagined and expanded his Shoreditch showroom to launch two new collections. The new space takes on a residential feel, much like his recently transformed New York City apartment that doubles as a showroom. Previously more of a lighting showroom, it’s now a lifestyle interior that allows visitors to imagine the designs in their own spaces, or as an aspirational setup they can use to inspire their own redesigns.

modern showroom featuring furnishings by Lee Broom

Living among some of Broom’s personal collection of vintage objects and art is his new scented candle range and furniture from the Penthouse Collection, which was designed specifically for his NYC penthouse.

modern console with modern accessories and monochromatic painting above

cropped view of a brass and glass globe lamp on modern console

Broom’s lighting and accessories round out the two new spaces in the showroom, proving everything he designs works together, from his older collections to his latest.

view of showroom resembling a modern london apartment

view of showroom resembling a modern london apartment

modern lighting fixture over stairs with lit rods and globes

modern console table with modern accessories by Lee Broom

showroom vignette of modern lighting and accessories

showroom vignette of modern lighting and accessories by Lee Broom

showroom vignette of modern lighting and accessories by Lee Broom

It’s easy to look around the spaces and imagine yourself living here, isn’t it?

section of modern white sofa with built-in end table and suspended black and globe light fixture above

showroom vignette of modern lighting and accessories by Lee Broom

showroom vignette of modern lighting and accessories

showroom vignette of modern lighting and accessories

view of showroom resembling modern london apartment

view of showroom resembling modern london apartment

view of showroom resembling modern london apartment

view of showroom resembling modern london apartment

exterior view of new London showroom of Lee Broom

For more information on Lee Broom’s showroom, scented candles or furniture line, visit leebroom.com.

Photos by Luke Hayes.

Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.