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LEGO Celebrates Their Fans’ Diversity With Everyone is Awesome

05.21.21 | By
LEGO Celebrates Their Fans’ Diversity With Everyone is Awesome

The LEGO Group is kicking off Pride Month with the launch of Everyone is Awesome, a set that celebrates the diversity of LEGO fans worldwide. The colorful model is inspired by the iconic Pride flag which is a symbol of love and inclusivity in the LGBTQIA+ community. The 346-piece set features 11 monochrome minifigures decked out with their own hairstyle and color to match the striped stage that represents the colors of the Progress Pride Flag. The set’s designer Matthew Ashton, who’s also LEGO’s Vice President of Design, said: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love.”

LEGO Everyone is Awesome Set

From Matthew Ashton:

The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences. Being LGBTQIA+ myself, I knew I needed to step up to the plate and make a real statement about love and inclusivity, and generally spread some LEGO® love to everybody who needs it. Children are our role models and they welcome everyone, no matter their background. Something we should all be aspiring to.

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO Everyone is Awesome Set

LEGO designer Matthew Ashton

Everyone is Awesome set designer Matthew Ashton

The 346-piece set goes on sale June 1st, the first day of Pride Month, and will be available at LEGO.com and in LEGO branded stores for a retail price of $34.99.

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Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.