A Look at Creative Food Packaging

At Pinch, Bob notoriously teases me for having a “PP problem.” No, it’s not what you’re thinking…. It’s a packaging problem. I am obsessed with packaging. So this month we want to highlight Tomorrow Machine, a Swedish design studio based in Stockholm & Paris that specializes in package product and food concepts.

The two projects “This too shall pass” and the “Sustainable expanding bowl” are both examples of how the creative designers behind Tomorrow Machine, Hanna Billqvist and Anna Glansén, focus on building a better world through research, new technologies, and intelligent material.

03.25.15 | By
A Look at Creative Food Packaging

This too shall pass asks whether it is reasonable that it takes several years for a milk carton to decompose naturally, when the milk goes sour after a week? “This too shall pass” is a series of food packages where the packaging has the same short life span as the foods they contain. The package and its contents are working in symbiosis.


Oil package
A package made of caramelized sugar, coated with wax. To open it you crack it like an egg. When the material is cracked the wax no longer protects the sugar and the package melts when it comes in contact with water. This package is made for oil-based products.




Smoothie package
Gel of the agar-agar seaweed and water are the only components used to make this package. To open it you pick the top. The package will wither at the same rate as its content. It is made for drinks that have a short life span and need to be refrigerated – fresh juice, smoothies, and cream, for example.




Rice Package
Package made of biodegradable beeswax. To open it, you peel it like a fruit. The package is designed to contain dry goods, like grains and rice.




The Sustainable expanding bowl created for Innventia is a self-expanding instant food package combining different aspects of sustainability. It saves space in transportation by being compressed – at the same time, it is made out of a 100% bio-based and biodegradable material, invented by Innventia.


The project combines the knowledge of scientists and the creativity of designers. When pouring hot water into the package the mechano-active material will react to the heat and transform from a compressed package to a serving bowl. This is the new generation of sustainable package design, using materials that are both smart and environmentally friendly.


TJ Girard is a sought-after food designer and creative consultant, celebrated for staging theatrical, interactive food + beverage experiences. She now resides in California where her creativity is solar powered! TJ writes the Design Milk column called Taste.