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MAST Launches City-Inspired Chocolate Collections

Brooklyn-based chocolatiers MAST have launched a new series of chocolate inspired by the cities where their flagship factories are located. Each of the City Collections was created as a way to give back to those three communities that have embraced them along the way – Los Angeles, Brooklyn, and London. Each of the collections includes six chocolate bars that focus on distinctive elements of that particular city. The flavors of the chocolates aren’t the only things that celebrate the cities – they also partnered with locals to help with the packaging designs.

10.07.16 | By
MAST Launches City-Inspired Chocolate Collections
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Los Angeles’ bars include Horchata, Popcorn, Piloncillo, Miso & Sesame, and Orange, which they sourced from locals like Pacific Cinnamon (Horchata), Martinez Candy Company (Pilonchillo), and Cold Mountain Miso (Miso & Sesame). For the artwork, Mast partnered with textiles brand Block Shop, known for their use of natural dyes and hand printing with hand carved natural blocks, who were inspired by downtown LA’s architecture and color palette.

Brooklyn

Brooklyn

Brooklyn’s have Olive Oil, Smoked Maple, Rye, Vanilla & Salt, and Rooftop Chili, which were made using ingredients from local institutions like Frankie’s (Olive Oil), Brooklyn Grange (Rooftop Chili), and Amagansett Sea Salt (Vanilla & Salt), for example. The packaging was created by one of Mast’s personal friends, Andrew Tarlow, who painted original artwork for the wrappings.

London

London

For London, the flavors highlight many British favorites like as Black Treacle, Gin, Rhubarb & Custard, Tea & Milk, and Vanilla & Smoke, where they worked with Good and Proper Tea (Tea & Milk), Ragus (Black Treacle), The Spice Shop (Gin), and Paradise Fruits (Rhubarb & Custard) for the ingredients. The packaging is the result of photographer David Post, who captured images of architecture from around the city.

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Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.