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Metamorfosi Bridges the Past + Present of Moroso’s Seating

12.11.20 | By
Metamorfosi Bridges the Past + Present of Moroso’s Seating
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Celebrating your 60th anniversary deserves something big, so when it was their turn, Italian luxury seating brand Moroso reached out to Martino Gamper to work his magic on their theme of metamorphosis. In his playful Metamorfosi project, Gamper created a series of “mixed up” pieces of furniture, each featuring well-known Moroso products by various talented designers, such as Patricia Urquiola, Alfredo Häberli and Toshiyuki Kita.

colorful couch

When Gamper views Moroso’s furniture pieces, he says that he sees raw materials with which to create something respectfully new. For this process, Gamper takes away from one piece while adding to another – a sort of cut and paste action – adding his highly personalized touch along the way.

Gamper explains his approach:

The problem of not being able to touch a piece when it’s been created by a well-known designer is typically Italian. These are products designed for industrial production. They’re not unique pieces, so I subject them to metamorphosis. I take the creative process in reverse and release them once more to the market.

overhead of colorful couch

colorful couch

colorful couch

colorful couch

colorful couch

colorful chair

back of colorful chair

front of chair

side of chair

front of colorful chair

back of colorful chair

Martino Gampe headshot

Martino Gampe, Photo: Maria Ziegelbock

Photos: Alessandro Paderni

Kelly Beall is senior editor at Design Milk. The Pittsburgh-based graphic designer and writer has had a deep love of art and design for as long as she can remember, and enjoys sharing her finds with others. When undistracted by great art and design, she can be found making a mess in the kitchen, consuming as much information as possible, or on the couch with her three pets. Find her @designcrush on social.