Products of Place Introduces AI to Sustainable Product Design

08.22.23 | By
Products of Place Introduces AI to Sustainable Product Design

Products of Place is an exploration into how generative AI might one day assist designers in making more sustainable products through the use of abundant local materials. Those materials just need to be uncovered first. The collaboration between SPACE10 and oio studio is a collection of conceptual dinner plates that could be manufactured from materials that are specifically plentiful in different regions around the world.

Viewable via an interactive map, the project unveils the potential for AI to discover locally plentiful materials while taking into consideration local industry, transportation, food cultures, and behaviors of the region’s population. The world’s current methods of manufacturing have become big drivers of the climate crisis – might Products of Place lead to one of the answers we’ve been looking for?

digital map screen shot

When AI was asked to identify unexpectedly abundant materials in different locations worldwide, the same theme often emerged: waste. ChatGPT found everything from agricultural residues, construction waste, and manufacturing offcuts, in cities who have a clear preference for coffee or cycling. The results were unexpected and revealed a lot of information about the areas explored.

grid of overhead photos of plates created from regional materials

Once created, the plates and the materials used to make them feel familiar yet strange. “The plates range from beautiful to a bit bizarre, highlighting both the opportunities and limitations of an AI-powered design process as it exists today. Human curation is still required to decide which concepts are good and should move into development. This new AI integration isn’t perfect – and we want to be transparent about the weaknesses of these platforms, as well as their strengths,” said Alexandra Zenner, Creative & Planning, SPACE10.

plate made from textile waste and henequen fiber with diagram

Oaxaca, textile waste + henequen fiber

plate made from food packaging and paper pulp with diagram

Copenhagen, food packaging + paper pulp

Not all of the plates created are viable, as the specs can only be as smart as the data that AI has been fed. “With Products of Place, we glimpse into a future where AI could be used as a tool for exploration and imagination, rather than pure efficiency. We see the results of this new synthetic process as a starting point for unimaginable products, rather than the final step,” said Matteo Loglio, co-founder, oio studio. AI has the potential to help designers create more meaningful objects with fewer product miles, lowering emissions worldwide.

plate made from electrical waste and pine resin with diagram

Inchaeon, electrical waste + pine resin

overhead image of a plate made from e-waste

Bangui, e-waste

overhead image of a plate made from tennis balls

Brisbane, tennis balls

overhead image of a plate made from tires

Detroit, tires

overhead image of a plate made from shipping containers

Hamburg, shipping containers

overhead image of a plate made from plastic waste

Singapore, plastic waste

overhead image of a plate made from rubble

Kabul, rubble

overhead image of a plate made from ceramic waste

Kaunas, ceramic waste

overhead image of a plate made from salmon bones

Khabarovsk, salmon bones

overhead image of a plate made from textile scraps

Vilnius, textile scraps

overhead image of a plate made from sorghum waste

Khartoum, sorghum waste

To learn more about Products of Place, visit, or see it in person at SPACE10’s exhibition Design in the Age of AI, housed at SPACE10 Gallery in Copenhagen, Denmark. The project partnered with Copenhagen-based artist and design duo Wang & Söderström on the exhibition design, showcasing four speculative projects by different design studios.

Photography by oio.

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she's likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.