Search

Projects Watches Celebrates Pride With the New Pride Prism Watch

06.02.21 | By
Projects Watches Celebrates Pride With the New Pride Prism Watch

Projects Watches kicks off Pride Month with the launch of their latest timepiece from architect Alex Donahue: the Pride Prism Watch. While the original 2020 Pride watch came in black, the second edition has a white leather band with a 40mm stainless steel case, which makes the six colors pop as they rotate throughout the day. Twice a day – at noon and midnight – those bands of color align to form a rainbow – a beautiful reminder of the people who bravely stood up for the rights of all people.

Projects Watches is donating 5% of all profits from their Pride Watch sales to True Colors United, a nonprofit that works to end homelessness for LGBTQ youth.

For more on Projects Watches, click here!

This post contains affiliate links, so if you make a purchase from an affiliate link, we earn a commission. Thanks for supporting Design Milk!

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.