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UK design firm Mash Creative has created a series of objects — State of the Obvious (S/O/T/O) — in which each item’s design is a description. Consisting of tote bags, notebooks, shirts, mugs and posters, each product defines its own brand.
They explain that these designs are the result of consumerism in our current society: “With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become ‘The Norm’.”
S/O/T/O is available to buy from Magma Books, Counter-Objects, and Blanka.
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3 Comments
Rick on 01.06.2011 at 11:59 AM
“This is my lazy-ass thing done in black with Helvetica. I’m a designer!”
Ugh. I am so sick of minimalism/Bauhaus-inspired generic nothingness. The machine age is over. Let’s move on.
And yes, I know these products are ironic. And yet — they aren’t. This is what the sheep love. Baa-a-a-a.
zee on 01.08.2011 at 22:44 PM
Not Helvetica though.
Joris on 01.08.2011 at 04:28 AM
“This is a Fight Club rip-off” I hope Chuck Palahniuk gets some money for this…
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