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The “T” shirt is a project from Japanese Creative Director Masashi Kawamura, who has created a way to mix typography and couture. These “T” shirts were designed to have the silhouette of 5 famous typefaces: Helvetica, Caslon, Baskerville, Courier, and Cooper Black.
From the designer:
In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique. In the designing process of these shirts, I aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.
These shirts will be finessed and be on sale at No Control Air starting at the end of November. Slight details will be modified to be comfier to wear.
Concept and Design: Masashi Kawamura
Production and Design: Itaru Yonenaga / No Control Air
Models: Heidi Hackemer (Baskerville), Kana Kimura (Courier), Maja Folgero (Helvetica), Mandy Harris (Cooper), Toshka Kroshka (Caslon)
Photography: Munetaka Tokuyama
Hair Styling: Takahide Tokuyama
Make Up: Chichi Saito
Exhibition Space: Now Idea / Utrecht
From The Shop
Larco Necklace
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2 Comments
Russell on 11.15.2010 at 22:55 PM
very elegant but also laid back
CFD Trading Tips on 11.30.2010 at 08:34 AM
This is really a work of art. I’m fascinated with fashion designs. But this one, not just boast the Japanese culture. She shows up how the Japanese think of a certain thing. This is perfect. Japanese are in fact the pioneer of innovation – I don’t know if everyone would agree to this. But I can confidently say, they can burn the runway.I’m looking forward to another brilliant idea from you. Try making some garments out of plastics, but make sure it can be useful and can be wore anywhere you go.
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