The Sportstugemöbler Movement Slides Into New Alpine

Earlier this month, at Nomad St. Moritz in Switzerland, Pierre Yovanovitch Mobilier opened the doors to its immersive New Alpine installation. The French furniture brand’s showcase found inspiration in the simplicity and craftsmanship of the Swedish “Sportstugemöbler” movement. Originally created by the late design visionary Axel Einar Hjorth, Yovanovitch is a longtime fan. New Alpine brought together a group of new and existing work – few new highlights include the solid oak-backed Mindy Sofa and Eloi Chair, and the wood-based Hexa Chair that’s offered in a vintage tapestry fabric. There’s also a gouged wood floor lamp available in a new flared lampshade.

“In many ways, this show reflects the essence of my approach to design in that it focuses on the use of vernacular materials to create modern, yet light-hearted furniture and lighting pieces,” said Yovanovitch. “The installation is a celebration of the alpine aesthetic, but the deeper inspiration comes from my longtime love for the Swedish Grace movement of the 1920s, of which Hjorth and his Sportstugemöbler aesthetic were the cornerstone.”

living space with light wood walls and large blue and wood sofa

This installation of Yovanovitch’s work features 23 pieces of furniture and lighting, all set within three alpine-inspired rooms. Visitors had the opportunity to experience the collection as though they were within a mountain home by Yovanovitch himself. As with all of his work, the pieces of New Alpine were created with quality and longevity in mind. Locally certified, sustainable materials were used whenever possible.

dining space with light wood walls and dining table

dining space with light wood walls and dining table

living space with large windows, white walls, and a table with dining chairs and banquette seating

living space with light wood walls and large blue and wood sofa and white armchair

living space with white walls, a large wooden door, curved desk, and desk chair

light-skinned man with dark hair wearing glasses and black clothing while sitting on a dark sofa

Pierre Yovanovitch

To learn more about New Alpine, visit

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she's likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.