West Elm just announced its second collaboration with New York City-based design studio, Bower, featuring seven designs showcasing their minimalist, design-led aesthetic. The success of the first collection in 2017 led the way for the latest West Elm x Bower collaboration, which includes a console table, side table, sconces, pendant, candleholder, vase and bowl, at accessible prices starting at $70. Inspired by plant life, the Bower team used sphere and disc shapes, along with mixed materials to create the dynamic collection. The pieces are designed to work together or to be used separately in a variety of interiors.
To kick off the new collection, West Elm and Bower teamed up with out friends at Clever podcast on a new contest and episode.
Danny Giannella, Tammer Hijazi and Jeffrey Renz are the trio behind Bower, a contemporary furniture and product design studio. With a focus on mirrors, they explore perceptions of depth, light and self. Through a free–thinking, experimental process, Bower aims to bring unexpected objects and environments into people’s lives, with reflections taking center stage. They believe the mirror is the everyday object most closely related to our consciousness. Listen to their conversation with Clever host Amy Devers:
In addition to the podcast episode, Clever, Bower and West Elm are hosting a fun audio + video contest called the Clever Reflection Contest.
The grand prize is a a $250 gift card to West Elm and a custom mirror from Bower! TL;DR on how to enter:
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- Create a short video of 1 min or less that showcases both a visual reflection & a personal (audio) reflection
- Post your video to Instagram with hashtag #CleverReflectionContest and tag @cleverpodcast @westelm and @bowerstudios
- Email your video to us at [email protected] to be officially entered in the contest.
Enter your video now through August 18th for your chance to win! Head on over to the contest page to get the details + official rules.
To purchase items from the West Elm x Bower collaboration, visit westelm.com. For additional home furnishing ideas, head to the Design Milk Shop here!
