Wheel of Everyday Life by Gunilla Klingberg

Swedish artist Gunilla Klingberg uses familiar branding that inundates the masses in her latest work entitled Wheel of Everyday Life.

The installation, at the Rice University Art Gallery in Houston, Texas, utilizes logos and branding like Shell, Kmart, and 7-Eleven and arranges them in a repetitive, circular form, much like a sacred mandala.

Klingberg explores mass consumerism and whether or not it’s possible “to turn even our mundane habits into something spiritual.”

The large-scale logos pop when shown in all black and then repeating them in various combinations makes the overall piece striking.

Photos by Nash Baker.

Caroline Williamson is Editorial Director of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.