WTP Branding by Reynolds and Reyner

I admit it. I’m a sucker for good packaging and the new branding for Waldo Trommler Paints designed by Reynolds and Reyner makes me want to paint every single surface within a 10-mile radius. It’s brilliant. What better way to make paint enticing than to make the packaging colorful, easy to read, and so that it completely stands out from the rest. There is such simplicity to the overall design and with the clean logo and popping color combinations they are total eye candy.

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.