Alberto Alessi, the head of a world-famous design factory, has created hundreds of charming products. There is something very youthful, fresh, and whimsical about the work that comes out of this design factory.

“I do believe design is a new form of art and poetry, but with the strange destiny of bringing a little bit of joy to people. In that sense, humor probably helps.” – Alessi

FastCompany has selected him as one of this year’s Masters of Design. Check out the article here.