
The Aurora watch from ZIIIRO is unlike any other watch I’ve seen — it displays time through color.
The Aurora watch displays time using two transparent gradient discs, blue represents the hour and yellow represents the minute. By overlapping both gradients, it creates a new array of green.
Resting on a bracelet strap, it combines silicone and metal to form a flexible bracelet watch. This model is fully interchangeable with other watches in the rubber bracelet series. ZIIIRO Aurora comes in two colors of white and grey.


























mark on 04.27.2011 at 18:48 PM
on the last photo. the problem is those watches also say 2:02, 6:03, and 11:04…i guess u have to get used to the color order. :\ seems a little awkward not knowing which hand is longest.
Charlotte on 08.03.2012 at 02:07 AM
Yes, it would seem the watch shows a different time. 1 and 2 have 12 at the same place, which is between 12 and 1, to me. But #3 has 12 between 12 and 1. That one I understand. It takes into account the 60 seconds in a minute. Colors don’t have a long hand. :) This concept is different than a clock with hands or a digital clock except for the actual time it shows. I didn’t get 12:58 at first. So I read the instructions again and GOT IT!
This time teller would be fun! Of course, for my color blind husband, it would take a bit to exchange the gray density to color but then he would have it.
avadhesh on 06.24.2012 at 08:02 AM
hi.. nice piece of invention…
i would like to buy it..
can any1 please tell from where can i buy it..
and its price also..
i am from India..
Jaime (post author) on 06.25.2012 at 09:27 AM
Here are a few places you can buy it:
http://www.ziiiro.com/shop
http://www.dezeenwatchstore.com/shop/aurora/
avadhesh on 06.25.2012 at 10:12 AM
thanks