Just as the world readies for the biggest international sporting event this side of the Olympics, Pepsi and B&O PLAY have partnered to announce the limited edition “Live for Now” Capsule Collection of headphones, the latest in Pepsi’s “The Art of Football” global campaign merging street art, technology, and fashion.

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

The B&O PLAY x Pepsi “Live for Now” Capsule Collection is represented by limited edition BeoPlay H6 (designed by Jakob Wagner) and Form 2i (designed by Steve McGugan) headphones, with each headband underside embellished by six international street artists: Hattie Stewart of the United Kingdom, Argentinian urban artist Jaz, Brazilian illustrator and street artist Ricardo AKN, visual artist and Spaniard, Zosen, Merijn Hos from the Netherlands, and Argentinian street artist, Ever.

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

Both “Live for Now” Capsule Collection editions of the BeoPlay H6 and Form 2i retain the same specs as their regular counterparts.

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

B&O PLAY x Pepsi Street Art Headphones Collection in technology style fashion main  Category

The B&O PLAY headphones join Original Penguin, Gents, Goodlife, Del Toro and SHUT in this limited edition run of fashion, technology, and sports, available at Bang & Olufsen stores and online.