Italian lighting company Foscarini invited Design Milk, along with a handful of bloggers from design sites around Europe, to its corporate offices for a day of discovery and discussion. At the end, Foscarini put together this video in which we all put forth the single most important aspect of “good design.”

What makes good design?

“PROCESS” Luca Nichetto, designer (Venice, Italy)
“SINCERITY”  Ionna Vautrin, designer (Paris, France)
“LOVE”  Vicente Garcia Jimenez, designer (Udine, Italy)
“VITALITY” Marni Katz, Design Milk (Boston, USA)
“FORM” Jenny Filipetti, Design Boom (Italy)
“EMOTION” Micle Mihai Cristian, Freshome (Romania)
“TEAMWORK”  Costas Voyatzis, Yatzer (Athens, Greece)
“SINGULARITY”  Eric Foulon, Muuuz (Paris, France)
“TECHNOLOGY”  Philipp Thom, Studio 5555 (Germany)
“RESEARCH” Giuilia Zappa, Designer Blog (Italy)

What word would you choose?