Freekey Press-to-Open Key Ring

How many times have you broken your fingernail or jabbed that metal ring into your finger when trying to put a new key on your key ring? Me = a lot. From the Stockholm, Sweden-based design firm of DDG comes Freekey, The Press-to-Open Key Ring.

The piece is made of a flat metal three-loop ring with one conveniently placed bump in the middle loop. That bump creates leverage when you press the top ring down allowing you to slip keys on and off. It’s simple, yet useful, and makes you wonder why someone didn’t invent it ages ago.

[via Gizmodo]

Caroline Williamson is the former Editor-in-Chief of Design Milk and a writer with a passion for modern design, architecture, and creative culture. She holds a BFA in photography from the Savannah College of Art and Design (SCAD) and can usually be found searching for vintage wares, solving New York Times crossword puzzles in pen, or curating Spotify playlists.

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