You may be familiar with this month’s Design Store(y) pick, Future & Found, thanks to its strong online presence. We were tickled pink (literally, from the looks of things), to find that it’s a brick & mortar too. Owner Andrea Bates, who unlike many of the shop owners we’ve featured, has a long history in retail as a home furnishings buyer. In winter 2011 Bates launched online, and followed up with the physical boutique in London. Let’s explore.
Why did you pick this neighborhood?
I have lived in this area of North London for years and I have always really wanted some more design-led shops to open around here. I used to get frustrated at having to travel to other areas of London just to pick up a gift for friends. So, I assumed I wasn’t alone, put my money where my mouth was, and set up shop in Tufnell Park.
Where did you get the name for the store?
It took me a long time to come up with a name that represented the intention for the brand. We have an appreciation of what has been, and love discovering new gems and up-and-coming designers. A friend suggested Future & Found and it stuck.
What’s one of the challenges you have with the business?
Well, that our shop is a little bit tucked away can be a challenge. We have lots of local customers who consider us to be a hidden gem, and so far remain loyal. We are being discovered by new customers every day, and people are starting to travel across London to pay us a visit, so that’s really encouraging.
What other stores have you worked in before opening this one?
I have been in retail for years, and have been lucky enough to work for great brands, such as Paperchase, Jamie Oliver, and Heal’s.
What’s your favorite item in the store right now?
I am completely smitten with Balthazar by luckyboysunday and I currently have my eye on the J104 chair from HAY.
What is this season’s inspiration?
This season we’ve stripped everything back to focus on simple, understated design. Clear glass, concrete, wood, and wool are just some of the natural materials we are working with. But we don’t like to take ourselves too seriously, so with our signature style, we have a pop of fluorescents to lighten the mood—our favorite being neon pink.
Are you carrying any new products and/or undiscovered gems you’re particularly excited about?
We have just started stocking limited edition prints by Hannah Jordan, who is a second year textile student from Chelsea College of Art. Her work is gorgeous and already selling well.
What’s been a consistent best seller?
A consistent best seller, and something of a phenomenon, is the porcelain fly tea light holder.
Does the store have its own line?
Yes, we developed a range with the talented designer and friend Gail Bryson, which has been so popular we are almost sold out. We are also collaborating with up and coming brand Silk & Burg on an exclusive range for us this winter, and have a few other ideas up our sleeves.
Any special events on the horizon?
Nothing official as of yet, but we are looking at getting a space for designjunction during London Design Week, and possibly joining forces with the brand watch this space.
Do you have anything from the store in your own home?
Yes lots! I have to restrain myself when new stock comes in, otherwise I’ll end up with one of everything!
Visit Future & Found at 116A Fortess Road, Tufnell Park, London, NW5 2HL.