Marion emailed me about her design firm, studio m, and their first project: a candy store in Barcelona called Happy Pills. If this isn’t innovative design, then I don’t know what is. This might be my favorite design concept of the year. Enjoy!
Update: Since litigation with the Red Cross, Happy Pills has since slightly modified its logo. More details on the issue here.
Pete on 09.20.2007 at 05:14 AM
I love things like this. There’s a deli in Blackburn (UK) who approached a local design studio to brand them. From the shop fascia to the napkins, every little detail has been meticulously thought out, logos applied, colours and fonts carried through. The end result is a visually appealing, organic looking shop with a stronger brand identity than the subway down the road.
Matt on 12.19.2012 at 03:23 AM
Which deli is this? I used to live near Blackburn and sometimes still visit. I’d love to check it out.
sanna-miina on 09.20.2007 at 06:37 AM
I love it, I love it, I love it! What a neat idea.
sandra on 09.20.2007 at 07:46 AM
cuteness!
Di Overton on 09.20.2007 at 09:33 AM
Couldn’t agree more brilliant branding and design
sara on 09.20.2007 at 13:49 PM
yes yes yes I love it 2!
Chema on 09.21.2007 at 09:23 AM
Well… a dangerous desing… I think that comparing candys with pills it isn’t really a good idea… it would be horrible a child taking medicine instead of sweets by mistake…
Schaianne on 07.22.2010 at 16:08 PM
I totally agree, Chema. I’ve been a 911 Operator for going on 11 years and know how often children take pills because they thought it was candy.
Milip on 02.08.2011 at 09:13 AM
yes. I agree with that. It is true the idea is super cute and lovely, but I don’t think it is a good idea realating taking pill with being happy. you know, drug is a serious issue now in the world we are living in
Amy on 09.21.2007 at 12:44 PM
i wouldnt mind some happy pills myself!
feanne on 09.21.2007 at 19:55 PM
Haha I love it! :3
Grizzly on 09.23.2007 at 10:54 AM
They’re going to be getting a cease and desist letter from the Red Cross sooner rather than later. The red cross icon is a trademark, and they’re extremely protective of it. No way they’ll let this slide, I speak from own experience with them.
Fazai38's - Inspirational Blog » Blog Archive » Food & Beverage: Happy Pills on 10.05.2007 at 00:35 AM
[...] Found in: Design Milk [...]
Candy Store Interior Design - Interior Design Ideas on 10.09.2007 at 02:10 AM
[...] : Moco Loco, Design Milk, m Tags : candy store, clean, design, simple design Technorati Tags : candy store, clean, [...]
m'leigh on 10.20.2007 at 01:37 AM
I think this is brilliant, such a great idea, both the packaging and the lollies look great.
Dave on 10.20.2007 at 11:22 AM
I agree, the idea is cute; but is it smart to blur the line between candy and medicine even more? Plus, I’ll back up Grizzly’s comments; Red Cross really doesn’t like people using their logo.
Jessica on 10.20.2007 at 19:45 PM
Personally, I don’t like it because it is so obviously trying to equate eating with happiness. While I may confuse the two myself from time to time, this is too obviously a marketing manipulation, and I would avoid the store because of it.
mooster on 10.21.2007 at 15:45 PM
This is horrible! Equating candy with drugs, encouraging drug use to reach happiness. Aimed at adults, this could be a cute concept, but at children, it’s wrong on so many levels.
sanmic on 10.22.2007 at 16:36 PM
I also think equating candy with drugs is very dangerous. Children can easily confuse the the two and the consequences could be tragic. Also, I don’t agree with linking eating (candy of all things) to happiness
Jack on 10.22.2007 at 20:39 PM
I’m on the “this is awful” design side of the debate. Consequences of design and message need to be clearly thought through. Frankly, Happy Pills is irresponsible.
Herb Maier on 10.22.2007 at 22:29 PM
Definitely wrong. I’ve given two little kids ipecac because they ate an entire bottle of vitamins with iron. This is damage waiting a few years (or days) to happen.
the amazing kim on 10.23.2007 at 06:04 AM
Thinks the red cross symbol might be confusing to those who don’t speak the local language, but otherwise find the idea delightful.
I live with a diabetic, so lollies are literal medicine. Doesn’t seem like a disconnect to me. To someone with low blood sugar (due to diabetes, overexercise, medications ect), sugary treats are less a snack than medication.
Also, eating doesn’t make people happy? When did that happen?
Mike on 10.23.2007 at 20:25 PM
Really?
A debate on this?
Really?
Really??
Steve on 07.19.2010 at 17:31 PM
Sadly Mike there are petty minded little killjoys everywhere.
Sandra on 08.31.2010 at 03:25 AM
The people who are objecting are not mere killjoys; if you read their comments, they have thoughtful and meaningful reasons why they don’t think it’s a good idea.
I don’t need a 911 operator to tell me twice that she knows what kills kids to heed her advice!
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jennifer on 10.25.2007 at 00:11 AM
What a great idea . I love it.
Ben on 10.25.2007 at 01:37 AM
I think that this has all the right intentions, but could backfire quite badly. Was the whole drug-link intentional? Do these people know what ‘happy pills’ are?
Martin on 10.25.2007 at 04:11 AM
There is a very good reason why they dont make Kids Medicine into sweeties. If I could give my little boy a lollipop that was full of his medication, he would happily eat it – then maybe happily eat 10 more of them.
The same logic applies here, it is so obvious why this should not be done. You cant buy sweetie cigarettes any more either…..This is a poorly thought through idea that will eventually lead to them being sued either by the red cross or the parents of a child who has eaten some unhappy pills….
Jeff on 10.25.2007 at 04:48 AM
Interesting concept. I can see how some people would have a problem with it, and others think it’s the next best thing to slice bread. I personally would not use it in my household. My children take their medication without any problems.
susan on 10.25.2007 at 09:45 AM
Do they handle on line orders?
Lindsey on 10.25.2007 at 16:12 PM
I think if a child ate medication it would only be the fault of bad parenting. If parents who purchase this product are not intelligent enough to explain the facts to their children, then they probably shouldn’t have had children in the first place.
I feel that parents have the sole responsibility of ensuring the welfare of their children. Why is society still assuming that someone else will protect their children?
Kate on 11.28.2012 at 21:52 PM
Do you have children? Most parents recognize that kids have their own ideas, and want to keep them safe as they explore and learn.
So simply put: for kids, equating pills with candy is bad. Not an unusual or controversial belief. creative ideas and actions. Bad parenting speaks to the unforgivable: neglect, abuse, the intentional infliction of pain.
There is a very clear distinction and clever candy packaging is absolutely irrelevant. Indeed, hold your little person’s hand, buy a candy for each of you at the corner store, then go home or to the library and read a beautifully designed book together.
No time? Hand your kid paper and crayons to use while you work. Enjoy!
Guro (norway) on 11.06.2007 at 10:18 AM
Was in that store in barcelona a couple of weeks ago. I LOVED IT! Best store ever, and I don’t mind the name.. It’s.. perfect.
Xinni on 11.17.2007 at 07:33 AM
I totally agree with Lindsey. Eating the wrong medication and blaming the candystore? That’s why we have roles called ‘parents’ you know. In any case, if it would change the negative mindset of how children view medication, why not? Whether the child ODs, seriously, we should be looking at where the parents are and not blame the ‘irresponsible’ packaging.
I think it’s a brilliant idea.
I disagree that they will be sued by Red Cross, cos if you have not noticed, it’s pink. Not red. Lots of these mock signs/brands have been used in parodies of other products. I don’t see what is wrong with that when it induces humor.
Valentina on 11.17.2007 at 18:52 PM
I just love it!! I would like t take that concept to Sao Paulo – Brazil!!!!!!! does anyone wants to enjoy it???
Cheyanne on 11.22.2007 at 03:23 AM
I think it’s a stupid idea how could they sell sweets that look like pills a child will think its ok to take pills because they look like sweets.
paz on 11.22.2007 at 11:21 AM
hola si quieres montar una tienda como esta tengo un local en traspaso en el centro de barcelona paz 625590248
Aussergewoehnliches Marketing: Happy Pills. » ANDERS|denken Business Blog on 12.11.2007 at 21:17 PM
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federica on 12.23.2007 at 05:48 AM
i’m an italian girl!!!!i love happy pills!!my friend and i think that happy pills are great and it is a beautiful idea!!!!i think i’m going to go in barcelona only to see the happy pills shop!!!bye bye
adnerb on 01.06.2008 at 06:49 AM
I like the irony – happiness is truly a state of mind, and using a bright coloured placebo will get it for you is just perfect. It’s playful and fun. All the comments about drugs and red cross etc. are really missing the mark by wallowing in new millenium angst and too-seriousness. Don’t worry, be happy!
elly on 01.06.2008 at 07:07 AM
tee hee! too fun
angelica on 01.08.2008 at 16:50 PM
who is the owner??? how can i contact him or her???
demoniavbh on 02.06.2008 at 08:07 AM
It’s not that they sell sweets that looks like pills…all those sweets are common sweets that can be foundin EVERY candy shop (at least in Spain). So, the only different thing with this and any other candy shpp is teh packaging…
I love the idea…
maceirax on 02.10.2008 at 07:39 AM
It is absolutely brilliant. We shouldn’t create a debate on this, it sounds most like saying candy must not have rich colors because it could remember to medicines (isn’t it better to say medicines must not have rich colors because somebody could mistake it with candy?).
Mike (fatbob) on 02.29.2008 at 12:30 PM
100% agree with xinni – It’s up to the parents to educate kids not to confuse sweets with Pills – instead of just leavin’ them to play on psp, watch TV etc – this world has succumbed (following the USA) to a ‘compensation culture’ where laziness of parents can be blamed on marketing – and millions claimed in compensation.
I’m very glad to be English living in Spain where this pathetic, blame everyone else attitude has not yet infested!
viva ‘happy pills’ y si, estoy pensando en abrir una tienda de eso en la Costa Blanca
Mike
Jenka on 03.11.2008 at 10:45 AM
This is absolutely horrible. How dare people make something as tragic as having to take medication into something funny and inappropriate as this. This gives out a terrible message to children as well as adults. It glamorises and trivialises drug taking and blurs the line between sweet eating/drug taking as necessity and as treat/life saving. Horrific.
Airaloske on 07.19.2010 at 16:44 PM
since when is taking medication tragic? I have to take a pill for my thyroid every day, and I’d hardly call that a tragedy. It doesn’t glamorize drug use, it is a clever marketing ploy. If someone gets confused by this then they really have some serious mental issues and/or belong in special ed classes.
Katrina on 03.13.2008 at 16:50 PM
Can you buy Happy Pills online? I have a project due in June 08 and I would love to use these candy as give away. It’s fitting for my theme
Judith on 06.14.2008 at 05:39 AM
I LOVE the Happy Pills!
I was with class in Barça and we saw the
shop and the whole class had bought a bag of candy there! xD
jamile on 06.24.2008 at 08:09 AM
Gostaria de obter maiores informações sobre os produtos, para exposição no brasil.
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John on 07.03.2008 at 02:23 AM
This isn’t innovative design, It is design stealing.
Sure.. it’s wery creative to copy an existing logotype.
I hope the Red Cross will sue the candi store greatly.
CanCan (Mom Most Traveled) on 11.07.2008 at 09:55 AM
This is hilarious but maybe a little dangerous to teach your kids to eat candy out of medicine bottles….
Cessierose on 11.17.2008 at 20:23 PM
While this is a creative advertising and design campaign from an artistic perspective, they did mix up the messages quite badly. It’s cute that they took a theme and ran with it, such as the medicine bottles and so on, but it truly does send a bad message to children–who, I imagine, would make up a large portion of the business as a candy store.
Furthermore, the “Oh if you can’t tell your kids the difference/you’re a bad parent” arguement is faulty. If only the store were called Happy Pills, that would be one thing. It is entirely another that they use real looking medicine packaging (such as pill cases and bottles) for their candy.
No parenting can help a young child differentiate between a fake candy case and a real one when they look this alike. Yes, you can store it in places the children shouldn’t find or know about, but there can always be mistakes–and truly, is it such a good thing to give this sort of connotation between medicine and candy to children at such a young age?
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Phoenix Az flooring on 02.16.2009 at 11:32 AM
Personally, I don’t like it because it is so obviously trying to equate eating with happiness. While I may confuse the two myself from time to time, this is too obviously a marketing manipulation, and I would avoid the store because of it.
Herb Meyer on 02.19.2009 at 19:51 PM
there needs to be a fine line between pills and candy
how horrible would it be to have your child eat a bottle of aspirin (or some other medicine) thinking it was the candy you as the parent gave them. Though this idea is cute and well designed it is also dangerous to a child/infant who can tell the difference
Bae on 04.30.2009 at 13:56 PM
Don’t know about you guys, but I have yet to see medication that looks like jelly beans. Or sugar-covered gum drops. Or gummi bears.
When I was a kid we sometimes got boxes of gum that were designed to look like band-aids. Did I start eating band-aids, thinking they were gum? No.
It’s up to parents to educate their children and to keep actual medicine out of reach. One company with a brilliant and hilarious design isn’t going to kill any kids.
Cel on 05.01.2009 at 15:34 PM
I was in this store yesterday (I’m French and back today). I love this idea !!! I’ve already eaten all the candies of my “Happy pills Against the Pineapple Diet” :)
I don’t really agree with people writing it encourages you to eat or take drugs to resolve your problems. It is nothing more than saying that candies or chocolate or ice cream are occasionaly good.
On the other hand, concerning the idea of kids eating medicines, it is true that a mistake can be made, particularly with the small boxes…
melisa on 05.10.2009 at 10:34 AM
looove ittttttttt!!!!!!! really nice!!
zebedee on 05.29.2009 at 11:55 AM
to everyone moaning about how tragic it is to have to take medicine (eh?) and how evil it is tto conflate pills with sweets and eating with happiness and moan moan moan…. get a life! It’s humour. Remember humour? You may have had a sense of it when you were kids.
or maybe not.
yeesh.
the world needs more quirky things like Happy Pills
OG on 07.08.2009 at 12:47 PM
I stumbled upon this shop in barcelona last week. Incredibly well thought out. It left me stunned. It’s actually slightly directed towards adults (especially female) as gifts.
It’s not directed solely for kids and its too expensive for them anyway.
It is a GORGEOUS shop.
Respect to studio m.
Mel on 07.30.2009 at 19:30 PM
this is a clever candy store design. my friend (who recently went on a group tour of Europe) brought me back candies from this store.
if you OR your children can’t tell the difference between real pills and candy, then maybe you should put the pills on a higher shelf, or in a locked cabinet, and have a nice little chat about the difference between Skittles and mommy’s anit-depressants.
besides, why are you even letting your children have open access to those pills?
Isabel on 08.17.2009 at 20:52 PM
I visited this store in Barcelona this summer and can tell you it was an uplifting experience. HAPPY pills…it doesn’t equate eating with happiness, and looks NOTHING like medication. It is designed to bring out the KID in you…and even my 7-year old commented to me (when I brought home a bottle for him) “Mama, this is great! But you can’t eat REAL medicine like this or you will get VERY sick!” Obviously he can tell the difference. Enjoy Happy Pills with a light heart!
corin on 08.21.2009 at 14:11 PM
Just saw this last month in Barcelona and fell in love.
Drayven on 09.09.2009 at 19:40 PM
“I think if a child ate medication it would only be the fault of bad parenting. If parents who purchase this product are not intelligent enough to explain the facts to their children, then they probably shouldn’t have had children in the first place.
I feel that parents have the sole responsibility of ensuring the welfare of their children. Why is society still assuming that someone else will protect their children?”
That’s something Lindsey typed up. It was so right on I had to re-post it.
Ivan on 09.23.2009 at 14:48 PM
Whether or not you agree with the “pills” concept is irrelevant. Design-wise, it looks great. Not so innovative but it’s inspiring all the same.
Max Brenner did an excellent job of creating a “chocolate culture” through design. Their store layout and design is nothing short of impressive but their packaging and communication pieces are works of advertising art.
Enjoy: http://www.MaxBrenner.com
p on 10.18.2009 at 01:34 AM
Gracias!… tendrán algún teléfono de la tienda??
Anonymous on 12.06.2009 at 15:16 PM
String chokes kids, Plastic chokes kids, Glass cuts kids, Metal cuts kids, Small parts are choking hazards for kids, Large parts are lifting hazards for kids, Aluminum may cause Alzheimers in kids, Some plastics cause cancer in kids, Not loving your kids develops depression, loving your kids too much causes rebellion…..EVERYTHING HAS AN ARGUMENT…
Happy Pills is a funny concept. PERIOD.
Paul on 02.11.2010 at 15:55 PM
yeah lets teach kids that medcine and candy are the same! yay! i love the idea of toddlers popin mommys xanax because they thought it was candy
Happy Maria on 02.13.2010 at 16:36 PM
I love this idea!!!!Its a great thing to joke about seriouse stuff in this so very hard and dangerous world.I have two children myself, and I know that they never will mix pills with sweets,even if the boxes looks the same.If you spend a lot of time with your children and talk with them about everything,they will become very intelligent.
Super design,super idea!I love to open a shop like this in Oslo in Norway!
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[...] playful interiors like Wonderwall’s chocolate dripping Godiva Shop, and confectionary store Happy Pills in Barcelona, Rustic Chic; epitomised by the traditional chic Old Belle Inn in Berkshire from [...]
maricia on 03.27.2010 at 23:58 PM
I love the packaging, concept, design, ideas but hasten to say that it could leave imposing views that lollies represent prescribed pills (as mentioned earlier).
One also could argue that it’s all about being happy.
Take once a day and the yuckiness will go away?
My friend loves her lollies. So perhaps this would be taken with caution and with sensibility.
Generating lovely, happy thoughts with colour, taste, texture, smell, design and packaging is cute and sweet to cheer up someones day. That’s the message.
HAPPY TIME
HAPPY PILLS do cater for the sweet addicts!
ALL IN MODERATION if possible.
I think in our addicted society, we must all learn to take care of ourselves and anticipating that moderation is the path to enjoy life and being happy anyway.
GIFTS
It’s defnately the thought that counts. Share the ‘happy pills’ with people, the sugar content is less that way. Eat, stay healthy with your specific diet needs … or -/+share the gift with others.
I dare say, we do have choices!
At least, we have a branding that may not be for everyone but the choices are there to endure a HAPPY PILL MOMENT!
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[...] hard question to answer. I guess all of them, but if I had to choose just one, I think it would be Happy Pills. Not only is this a fantastic and controversial design concept, but it really gets people talking [...]
ROsgood on 05.16.2010 at 16:04 PM
@Jaime: This comment is coming a little late, but had to leave it. I agree that the design is beautiful and the concept is great. However, is this design “innovative?”. Hardly. Innovation is finding new ways and creative ways to solve problems. Be more careful when tossing around these terms; it is this type of misuse that degrades and takes away the true power of design.
Jaime (post author) on 05.16.2010 at 16:18 PM
Hi ROsgood– thanks for your comment.
I believe that we are simply defining the word “innovative” differently. Innovation in my opinion/definition means presenting or thinking about something in a new way, not specifically for problem-solving. Here, they are presenting candy (or product) in a whole new way, which to me is an innovation in how retailers display their products. And, in turn, how presentation can evoke an experience beyond just shopping. I also believe that they’ve taken a very child-like product and “adultified” it, which — to me — is likely innovative in this niche. But, I am glad that we can both agree that it is beautiful and a great concept.
Poppy on 05.22.2010 at 06:41 AM
OMG I LOVE THIS!!
My big sister went to barcelona and got me some of these…Yummy!!
But now I want more…:(
I Wish that i could buy some here in the UK :D
lei-d girl on 05.24.2010 at 17:29 PM
this is the difference between an oppressed, sue-happy America and Europe. Americans are so concerned about their own opinions and are so tight-assed. Yet, have the most violence, obesity, lawsuits,suices, child abuse, domestic violence and double standards in the world!
As a parent its your responsibility to not let your kids mistake medicine for candy.
Lighten up!!!!!!!!!!
Taylor on 06.19.2010 at 14:11 PM
I went to Happy Pills while I was in Barcelona for spring break and it was amazing! I loved it. The concept was great!
Möbel in Hamburg on 06.26.2010 at 11:01 AM
pills for girls the color of the box is pink, those are candies right?
Amir on 07.16.2010 at 18:02 PM
Well you guys who disagree with the shop are totally wrong , my nephew came up while i was looking at these photo’s and he said ” Drugs are bad!!!” and he went and told ”Mommy”.
So yeah i think you won’t have any REAL problems with these if your kid is well fed.
Lexy on 07.20.2010 at 21:20 PM
It’s not the first time someone has come up with this idea. Although cute, nothing innovative.
I SO HUNGRY on 07.21.2010 at 06:01 AM
Hahaha so cute…
Scott on 08.08.2010 at 19:10 PM
Oh dang, I thought my real pills were candy and I ate too much! Nuff said, lawsuits will pop up thanks to the super evolved average modern human intelligence.
RainbowBlues on 09.04.2010 at 18:16 PM
Okay, this is a bit silly, not the shop, the people above. Those candies do not look like pills at all. If a kid put a candy that tastes bad in his mouth, he would spit it out, and I haven’t had many pills that taste good, or in fact, that look like gummy bears.
The boxes are adorable, I think they’d make great gifts for someone stuck in bed ill, and would cheer them up a lot, I wish we had one of these stores near us, because I would go there, and I hope they get an online store.
Saint on 09.09.2010 at 08:21 AM
They will be sued by red cross seeing they are using a protected logo in theyr marketing (the red cross)
Justine on 09.14.2010 at 16:55 PM
I teach pre-K and while I see how “cute” it is, it really is a very dangerous product to have out there with young children. It can be so very difficult for children, as it is, to discern between candy and advil/tylenol/vitamins, but to make candy with a medical sign and in pill bottles can be very confusing to them.
Red Cross on 09.20.2010 at 07:57 AM
Fail.
http://www.icrc.org/web/eng/siteeng0.nsf/html/section_ihl_emblem
The red cross (even though the red has a pink hue) is a protected symbol and my not be used to sell candy!
The use of the symbol i controlled through international treaties and the Geneva Conventions.
Naira on 01.12.2011 at 13:31 PM
If you knew the store’s story you would know its not a sweet shop marketed to kids but to adults… I still think its brilliant :)
Roberta on 02.07.2011 at 21:47 PM
Love it. Great placebo effect !
Lynn on 02.09.2011 at 23:21 PM
This is cute and all, but hate to break it to you people who think it’s so original… it has been thought of before. Many times. And idea killed every time. There is a reason it has never been done before. You can tell this is “studio m”s first project. EVER. Good luck keeping this candy store open for more than a month.
PS, All the people who think it’s so brilliant, will you feel that way when a kid ODs because he/she sees people popping “pills” all day, and thinks meds are candy?
Juliana on 03.15.2011 at 21:51 PM
Bring Happy Pills to New York City in the US!!
AntB :) on 11.01.2011 at 15:20 PM
i actually went in there when i was on holiday! its super cute and does not encourage drug taking because it is very clear that they are not pills!! people should just calm down, its just a bit of fun, one tiny shop wont do any harm. and the logo is pink and curved edges so its not the red cross :)
Gelpublicite on 03.31.2012 at 16:51 PM
Very good idea!!
Sofia on 07.18.2012 at 20:47 PM
Cool packaging idea, my sister would love it – it would be the perfect quirky birthday gift.
Ema on 03.12.2013 at 07:33 AM
There’s a fine line between medicine and candy for children… this seems to be another way to steer them wrong! I think this should have been branded to a more adult audience as a safety precaution.
Niall on 04.04.2013 at 05:23 AM
I think it’s insane that the Red Cross have and can take legal action. Their logo is a cross made up of 5 squares. It’s like claiming copyright over a black circle. The cross isn’t red. There needs to be a thorough review of all intellectual property laws with limits introduced so that very generic ideas cannot be copyrighted. Some ideas just can’t be owned because they are too basic and fundamental.
Jiro on 04.14.2013 at 13:39 PM
Strange discussion….isn’t the Candy for adults??? Love it!!