The IBM Executive Briefing Center, located in Rome by Iosa Ghini Associati, certainly looks like a high-tech facility. Completed in 2010, the center was entirely renovated and expanded using the well-known “strips” of the IBM logo in innovative ways.
The IBM briefing program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora. Using technology, Iosa Ghini is able to communicate that this is a place in which ideas for the future of technology and business are being discussed and presented.
Photos by Santi Caleca.