I am so excited about this new project that I’m working on with Lexus. To celebrate the launch of the CT Hybrid, an edgy yet fun and sporty new direction for Lexus, they’ve launched an art project called Fresh Perspectives. As one of Lexus’ five exclusive ambassadors*, I’m so happy to be able to share it with you here.
Lexus has recruited six young artists from different mediums (painter, chef, singer, sculptor, photographer, and men’s fashion designer) and asked them to create two original works based on three themes: Challenge, Empower, and Escape. Each piece must challenge the common perceptions of the theme. But there’s more to this challenge: they only have 24 hours house to create each piece. Lexus followed each of them around with cameras to capture the process of creation. Lexus will reveal the final works on the Fresh Perspectives website on April 18th, but in the meantime, we’re going to introduce you to the artists one by one with exclusive videos and interviews, starting this Friday.
In the meantime, watch this video to find out who the artists are:
Wait until you see more from these artists — they’re going to blow your mind.
Design Milk has partnered with Lexus on Fresh Perspectives, a series that highlights work by six artists from different disciplines. Each artist created two pieces of art based on three themes — Challenge, Empower, and Escape — and each piece was made within 24 hours. Thanks to Lexus, this project not only supports art but also helps support Design Milk’s efforts to promote emerging artists.