Via Tortona was just a sleepy, warehouse-filled neighborhood southwest of Milan’s center, when Italian Vogue art director Flavio Lucchini and photographer Fabrizio Ferri opened photography studios there in 1983. At the time, people thought they were crazy, but the design and fashion worlds followed where they led, and Zona Tortona is now a mainstay of Milan Design Week.

Milan 2014: Zona Tortona  in main home furnishings art  Category

The Screwtable designed by Andreas Benesser for Krimberg is available in either galvanized or powder-coated metal and simply screws into the ground creating a simple and flexible outdoor table.

Milan 2014: Zona Tortona  in main home furnishings art  Category

Italian design brand ex.t were showing two products designed by Swedish Note Design Studio – the first was a series of hooks that ex.t says “in material, form and color give a warm atmosphere with a Scandinavian touch.”

Milan 2014: Zona Tortona  in main home furnishings art  Category

The second was the new table edition of the Fuse Pendant Lamp, first presented at IMM Cologne last year. It’s made of ceramic and the material plays an essential role in the lamp’s tactile and homely qualities.

Milan 2014: Zona Tortona  in main home furnishings art  Category

Michael Remerich’s Collage won an ex.t competition launched in September 2013, to find a new piece of furniture to be launched in Milan. The product had to be original, well matched with other ex.t products, and easy to produce, ship and pack.

Milan 2014: Zona Tortona  in main home furnishings art  Category

I loved the delicate lines of this stool by BPR Project.

Milan 2014: Zona Tortona  in main home furnishings art  Category

Profile by Un-Do Design is simply constructed from four slabs of wood held together with red rope. Un-Do Design is Yasutaka Kimura and Rui Matsuo and all their products are handmade in Japan.

Milan 2014: Zona Tortona  in main home furnishings art  Category

Finally, Paola Navone was in town launching a new “Afro-Italian” collection to celebrate Linteloo‘s 20th anniversary.

Milan 2014: Zona Tortona  in main home furnishings art  Category