Ejjeh & Sons, makers of custom tailored clothing in Beirut, Lebanon since 1926, recently renovated their shop and decided to freshen up their street appearance with the hope of appealing to a younger generation. Looking for a buzz worthy way to put their name out there with more contemporary fashion while still giving a nod to their long-standing skills and tradition, they enlisted the help of République Beirut and their version of Mona Lisa was created.
Watch how it all comes together:
Over the course of three months of planning with 10 creatives, and nine hours of set-up, Mona Lisa was constructed with 1,292 spools of thread in 63 colors (including shades that had to be flown in from China). The result is a perfect way to reflect the company’s dedication to their custom tailoring.