Mirja Sick and María Meller are Joint Perspectives, a newly-formed design studio based in London. They have recently completed a design for the Mundvoll café and grocery store in Germany that included the identity, website, packaging and interior design.
Mundvoll is a “corner store” café and shop that has a goal of bringing back that mom-and-pop local grocery store concept. The store serves drinks, small plates, and lunch, as well as stock a variety of necessities. Mundvoll was designed as a temporary space with a small budget, as it will move alongside the Zeppelin University campus by the end of 2012. Therefore, the original footprint of the structure was not changed.
The simple website supports the simplicity, yet casualness of the identity and interior. A cozy, yet functional space, color was an important design decision to reinforce the message of a fresh, new yet friendly experience.
Photos above by Lena Reiner. Photos below courtesy of Joint Perspectives.
About the interior, from the designers:
We designed and custom-made the sofa, shelves and bar. Plywood, wooden crates, metal and colour have been used throughout the space to create a warm yet contemporary spatial experience.
The bar is clad in layered plywood, and incorporates a series of coloured stripes achieved through the staining of the wood. The bar also allows for the addition and re-positioning of an array of coloured metallic baskets for the display of products, that imitate the design language used for the shelving.
The shelves for the grocery store area were designed with simplicity and practicality in mind. The irregular plywood structure is clad along the horizontal edge with a coloured magnetic metal strip, that allows for the simple addition of magnetic price tags for the products.
The design of the sofa was partly inspired by the big fruit industry in the area. As a reflection of the different stages of these industrial processes, the sofa is made up of 3 parts. The palette base and the cushions are strapped together almost as if it were ready to be shipped.
A magnetic black-board provides the surface for the menu, which staff can easily re-arrange with laser-cut white letters.
Please credit Lena Reiner for the specified images.